Privacy & Cookie Policy

1. Who We Are

Morley Services is a home improvement company based in Midleton, Co. Cork, Ireland. When we refer to “we”, “us” or “our” in this policy we mean Morley Services. You can reach us at 085 733 2774.

2. What Data We Collect

We may collect the following information:

• Contact details you provide via our quote form (name, email, phone, service interest, project details).
• Usage data such as pages visited, time on site and referral source, collected through Google Analytics 4.
• Advertising data such as ad click and conversion information, collected through Google Ads.
• Device information including browser type, operating system and screen size.

3. How We Use Your Data

• To respond to quote requests and provide our services.
• To analyse website traffic and improve user experience (analytics).
• To measure the effectiveness of our advertising campaigns (Google Ads).
• To personalise ads shown to you on the Google network (ad personalisation).

4. Google Consent Mode V2

We implement Google Consent Mode V2 to manage how Google services behave based on your consent. By default, all consent types are set to denied until you make a choice:

• ad_storage – controls cookies used for advertising.
• ad_user_data – controls whether user data is sent to Google for ads.
• ad_personalization – controls personalised advertising.
• analytics_storage – controls cookies used for analytics.

When you click “Accept All” on our cookie banner, all consent types are set to granted. When you click “Reject All”, they remain denied and no tracking cookies are set.

5. Cookies We Use

6. Your Rights

Under the GDPR, you have the right to:

• Withdraw consent at any time by clicking “Cookie Settings” in the footer of any page and selecting “Reject All”.
• Access the personal data we hold about you.
• Rectify any inaccurate personal data.
• Erase your personal data (right to be forgotten).
• Restrict or object to certain processing.
• Data portability – receive your data in a structured, commonly used format.

To exercise any of these rights, contact us at 085 733 2774.

7. Data Retention

Quote form submissions are retained for as long as needed to provide our services and respond to your enquiry. Analytics data is retained in Google Analytics for up to 14 months, after which it is automatically deleted.

8. Third-Party Services

• Google Analytics 4 – website analytics (Google Privacy Policy).
• Google Ads – conversion tracking and remarketing.
• Resend – transactional email delivery for quote form submissions.
• Vercel – website hosting and analytics.

9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.